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20120925
20121003
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to model the treats about who models mitt romney's taxes instead of just pulling at people but said they would move. and then they sort of got it down to the cycle with a few weeks to develop tests randomly assigned and distribute and measured the movement and so at the end of it you realize okay the people who are moving on the message are conservative retirees. now let's go send these ads to the conservative retirees and that is a sort of radical new way of both transferring some of these experimental techniques to measure preservation but also getting rid of sort of all of the conjectural hypothetical that the testing that have been used in the polls and focus groups into something that actually gets to the behavior of changing their mind. >> host: interesting. to do the sort of work biggs the question how extensive is this? how much money to the campaigns have to develop a level that you are talking about? >> guest: it's expensive but they invest intelligently and will tell you that it should pay for itself. so, one of the benefits of micro targeting. if you can cut ten or 20% o
a trace of somebody who moves when they see an ad about romney's taxes instead of just pulling people in looking at the type who said they would move. and then they sort of have gotten it down to a cycle of a few weeks to develop tasks, randomly assign and distribute these ads and then measure the movement. at the end of that you it you realize okay the people who are moving on the task -- tax message let's say or conservative retirees okay now let's go with the ads to conservative retirees and that is a radical new way of transferring some of these experimental techniques to measure persuasion but also getting rid of all the sort of conjectural hypothetical message testing that has been used in focus groups and getting to something that actually gets at the behavior of changing their mind. >> host: interesting. how expensive is this? how much money do these campaigns to raise to do this at the level that you are talking about? >> guest: it is expensive but i think campaigns that invest intelligently and it will tell you that it should pay for itself. so you know one of the benefits o
Search Results 0 to 1 of about 2